Monday, March 19, 2012

MTV: Box Office Report

"21 Jump Street" arrested audiences over the weekend to the tune of a cool $35 million at the box office. The action comedy, which was the only widely released new film in theaters and the only movie in the top five to enjoy mostly positive reviews, easily took the #1 spot. A great marketing campaign, two well-liked stars and a familiar premise derived from the late-'80s cop show all contributed to the movie's success, according to industry watchers.

"The Lorax" was #2 with $22.8 million, officially passing "Horton Hears a Who!" with its $158.4 million haul. Disney's big-budget "John Carter" was #3, dropping 55 percent in its second weekend, earning $13.5 million for a total of $53.1 million. "Project X" was #4 with $4 million for a $48.1 million total. Eddie Murphy's "A Thousand Words" rounded out the top five with just $3.7 million for a $12.1 million total. The box-office bomb carried a startling 0 percent rating on Rotten Tomatoes' "Tomatometer" at press time, meaning not a single critic has reviewed the film positively.

CLICK HERE to read the rest of my report.

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