Friday, April 06, 2012

Billboard: How Warped Tour Keeps Rolling

Vans Warped Tour founder/producer Kevin Lyman has been working to keep his mobile gang of bands and backroom staff rumbling along since 1995. It's no small feat, keeping this longrunning institution shipshape in the face of a rapidly changing music industry. Aggressively streamlining the routing, gaining new sponsors and taking a look at the successes within the electronic circuit were all in the 4Fini, Inc. bossman's bag of tricks this year, but ultimately, as with his other branded touring events, the bands remain the most crucial component. CLICK HERE to read the rest of my report.

Photo: MSO's Libby Coffey and Warped Tour's Kevin Lyman.

No comments: